Meet Our Editors and Contributors

Better Retailing is dedicated to real advice for independent health food & lifestyle stores. A panel of expert contributors bring an abundance of talents to complement our core team of expert authors led by Better Retailing’s editor Alistair Forrest.

Alistair Forrest - Editor of Better Retailing

Alistair Forrest draws on years of experience as a journalist, editor and author, including 15 years in the natural health sector. Alistair previously edited Health Food Business magazine and is now a published author of historical fiction. His career has included daily newspaper journalism, editing magazines in the health, photographic and travel sectors, and for a decade he was principal of a Public Relations company.

Stuart Jackson - Business Editor of Better Retailing

Stuart will be remembered by many retailers from his many years writing popular articles and giving seminars on how to improve all aspects of retail business. Stuart is Managing Director of Force of Nature, a specialist consultancy which over the years has provided advice to many health food retailers in our industry. Stuart is also Chairman of Real Foods, Scotland’s largest health food retailer with over 8000 products in store and with a state of the art online business; he lives and breathes health food retailing.
Profit Margin

Guest Writers Autumn 2017:

Helen Drake

BANT Registered Nutritional Therapist advising Cytoplan customers and supporting practitioners and students.

Stefan Wardle

Private medical insurance broker who set up to make private medical insurance more accessible.
Vegan diet and diabetes

Cas Paton

Founder of with vast experience in retail, distribution, logistics, marketing and investments.
Online & Social Media - Stranger things

Steve Olenski

Writes for Marketing Land, Forbes, Business Insider and Social Media Today, and is co-author of StumbleUpon For Dummies.
Online & Social Media - Unleash the power of social media

Ben Whitaker

Director of EMEA at B-Stock Solutions, a leader in B2B stock liquidation.
Online Christmas shopping

Chris Whitehouse

Chairman of the issues-led communications agency The Whitehouse Consultancy.

Steve Hasler

Marketing consultant to independent retailers.
Quickfire Marketing

Lee Fineman

MD of The Natures Bounty Co. Ltd (Solgar and Nature’s Bounty brands)
From The Top

Ben Mountford

Business Relations Manager at Pharma Medico Ltd (Nourkrin, Nourella and Litholexal brands)

We always like to hear from our readers. Please let us know what you think of Better Retailing, or tell us if you would like to contribute or if you have a success story you would like to share with other retailers. Just email our editor Alistair Forrest at