In this issue...

Cover Story: Touker Suleyman - Reasons to be cheerful

There’s another Dragon in the natural health and fitness den.Touker Suleyman, best known for his fashion brands, is convinced that Healthista lean energy protein powders and nutrient blends are catching on with women who are serious about their fitness regimes.

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Sales & Marketing – Boom time for organic

The Soil Association’s Organic September marks something of a celebration, especially Saturday September 16 which is set aside to salute independent retailers across the UK.

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Sales & Marketing – The vegan stampede

Make the most of the popularity of a vegan diet, particularly among Millennials

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Business Development – Keep them sweet

Simon & Garfunkel were ‘one step ahead of the shoe shine’ trying to keep the customer satisfied. These days it’s about having a reliable loyalty scheme and a swift, responsive website.

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Online & Social Media – Unleash the power of social media

You have an online store and several social media platforms, but the job has just begun. Steve Olenski offers a helping hand.

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Online & Social Media – Stranger things

There are 2.3billion active social media users. Facebook has 1.71billion users with 500,000 new users joining the network each day. Twitter has 1.3billion accounts, and while only 320million of those are active, 500million tweets are thought to be sent daily.

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Retail Services – Tales of the unexpected

Are you ready for changes in online shopping behaviour before Christmas?

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Retail Insight – Shrinkflation – real or imagined?

Consumers and the media get very annoyed when popular brands – usually chocolate – are reduced in size to hide what can only be described as a price increase.

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Profit margin

Understanding profit and getting the product mix right are key aspects of financial success, says Stuart Jackson.

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Quickfire marketing – Marketing that adds value to your business

Steve Hasler fires ideas bullets in his regular 'Try This' column

Look for opportunities to raise awareness of your business through existing relationships and activities. Consider these ideas for bringing more customers through the door.

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From the top – Combining premium and mid-range brands

Alistair Forrest quizzes The Nature’s Bounty Co MD Lee Fineman about the company’s positioning following its (yet to be confirmed) sale to KKR and Holland & Barrett to L1 Retail.

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Editorial – Riding the crest of the organic and vegan wave

This issue of Better Retailing Magazine will land on your shop counter as Organic September gets into full swing.

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Read articles from the Summer 2017 issue here