News for Retailers

100 stores already confirmed for Wake Up To Organic 2017

100 stores have already confirmed that they will be participating in this year's 'Wake Up To Organic' on 14 June 2017, and there's still time for more retailers to get involved.

Using breakfast as a starting point, Wake Up To Organic encourages more consumers to make the switch to organic at breakfast. The annual campaign is designed to increase footfall and sales of organic by promoting organic breakfasts in independent stores across the UK. Stores from Brighton to Bristol, Edinburgh, London, Manchester and Norwich have already signed up to the event. Participating stores and cafés are hosting a range of events and linking up with nationwide PR and social media activity using the hashtag #WakeUpToOrganic.

Catherine Fookes, Campaign Manager at the Organic Trade Board, said: “It's fantastic that we have reached the 100 store milestone for Wake Up To Organic. From last year's campaign we know that it's a great opportunity for retailers to demonstrate to customers how simple and beneficial it is to make the switch to organic. And there's still time for more retailers and cafés to sign up and take part in the campaign”.

All participating retailers will receive a toolkit to help them make the most of hosting Wake Up breakfast events in store. Infinity Foods Cooperative will be providing breakfast boxes of their delicious organic products to all participating stores.

To find out more about how to take part contact Tilly Ashton at the Organic Trade Board:

Natural & Organic Awards Europe 2017 winners announced

Congratulations to the Natural & Organic Awards Europe 2017 winners & finalists, announced on Monday 3 April at the Natural & Organic Products Europe trade show.

The 'best new product' awards were voted for by visitors to the show on Sunday 2 April and then judged by a panel of leading industry experts. The 13 winners were selected from over 320 New Product Showcase entries, in categories covering food, health, beauty and natural living.

The Natural Products Outstanding Achievement Award was won by Cheryl Thallon, (pictured above, fourth from left) MD of Viridian Nutrition, who said:

"I'm very touched and very moved to receive such a prestigious award after 30 years in the industry. I'm very passionate about the health food industry and our mission to help people get healthy and stay healthy".

Read more here...

Naturally pampered pets?

The UK pet care market is expected to grow by 8.6%, reaching £4.5 billion by 2021 with owners more willing than ever to invest in pet health and wellness products, according to Euromonitor.

Currently the domain only for larger health stores, Euromonitor says high quality, niche products are gaining ground as consumers focus on product ingredients, including all-natural and organic pet food.

Added functionality and healthy products are top-of-mind among pet owners interested in giving their pets the same treatment as any other family member.

Independents ahead of supermarkets

Supermarket sales of organic have grown by 6.1%

Independent retailers increased sales of organic by 6.3%

Sales of organic products through home delivery have grown by 10.5%

The organic beauty and wellbeing sector grew by 13% to be worth £61.2m

Cheryl rides ‘a galloping horse’

Viridian MD Cheryl Thallon’s sunny nature shone through when she was interviewed on Channel 4 News, revealing a 23% increase in business in January following the impact of exchange rates and Brexit.

With exports up 76%, the experience was “a bit like riding a galloping horse”, she said. But she warned this was masking the increase in raw materials import prices.

The news report centred on the release of an independently conducted Quarterly Economic Survey published by the British Chambers of Commerce (BCC) which focused on the health of the British economy.

The TV crew spent several hours at Viridian Nutrition headquarters filming the interview in the warehouse and a range of nutritional supplements.

She was joining a business panel discussing opportunities surrounding Brexit “doing all I can to promote the high regard and long-term security of the specialist health sector.”

Natural move

The Natural Way in Braintree has moved to new, larger premises on the High Street after striking a deal for low rates with the local authority. Richard Sambridge decided on the move after rent issues at the 30-year-old business.

Julie Goodwin’s twentieth

In January 1997, Julie Goodwin used the redundancy money from her job as a pharmaceutical researcher to open the Natural Therapy Centre in Hertford.

Therapists queued up to work in her two treatment rooms and six of them are still with her. “I still remember my very first client that day, a lovely lady called Penny Briggs,” says Julie. Not long after that, the health food shop a few doors down became available when the owner decided to retire so Julie took it over, providing six therapy rooms above the busy 1000sq.ft. store.

Needing yet another challenge, Julie started another health store and therapy centre from scratch in Welwyn Garden City when she rented the site of a former Radio Rentals shop. “In those 20 years, health food has become much more mainstream,” she says, “and we’re seeing a resurgence of specialist dietary foods. Finding new and unique products and foods to meet this demand is very exciting.”

Bags for charity

Food For Thought stores in Kingston and Guildford have made two donations of £600 to Surrey Wildlife Trust and Starlight Childrens Foundation using the funds raised from the 5p charge on carrier bags.

Kallo and Clipper go outdoors

Kallo, the natural and organic food brand owned by Wessanen UK, is using a combined mobile advertising and office sampling drive to further establish itself in the snacking-on-the-go category. The joint campaign looks to raise awareness of Kallo’s low-calorie, natural snack range.

Targeting approximately 400,000 commuters across London, Kallo’s mobile advert will be triggered when consumers are in close range of convenience stores in and around the major rail stations that stock Kallo snacking lines.

Using GPS tracking, 3G/4G and train line and station wi-fi signals, the campaign will enable Kallo to detect the location of commuters and target those with a keen interest in healthy eating. Kallo is also taking 50,000 of its chocolate portion packs to offices across the capital.

Clipper, another brand owned by Wessanen, has dedicated record spend to an outdoor advertising campaign that celebrates its black tea range. Clipper is the fastest-growing everyday tea brand – growing value sales over the last 12 months by 11% and outperforming the category.

The ‘Flavour that Sings’ advert features a threedimensional collage of charming hand-crafted paper objects made by Dutch artist Noa Verhofstad, displayed in a kaleidoscopic effect to represent the burst of flavour found in each cup.

The adverts run until Spring across London Underground stations and on-street locations.

Read more news in the latest issue of Better Retailing

Read news stories from previous issues of Better Retailing here