News for Retailers

Organic happiness

Launching its EU-funded campaign, Organic. Feed Your Happy in September, fronted by radio and TV presenter Sara Cox (pictured), the Organic Trade Board has revealed research that shows why organic food makes people feel happy.

  • More than two thirds of consumers (68%) say it’s because organic food “benefits me, benefits the animals and benefits the environment”. Among females this increases to 78%.
  • 78% say food produced with high animal welfare standards makes them happy.
  • 77% say it’s food produced in a way that takes care of the environment.
  • Nearly eight out of 10 (79%) feel happy knowing the food they buy supports farmers.

These consumers want more organic food in UK shops:

  • Two thirds (64%) want retailers to give more space to support organic food and drink. Among 18- to 25-year-olds this increases to 72%.
  • More than half (56%) don’t think there are enough retail outlets selling organic food in their local area.
  • 64% say they would like more organic options to choose from.
  • 60% don’t think retailers do enough to support organic farmers and producers in the UK.

Read our report on the organic market

Free-from is flying

Kantar Worldpanel reported in July that the free-from market is up 40% to more than £800m in the past year. A year ago, the growth figure was already an impressive 26.7%. Meanwhile, The Grocer said its own research by Harris Interactive revealed that the number of Brits regularly shopping free-from has more than doubled in the past two years, from 19% to 43%.

Smiling Irish eyes

Congratulations to Horan’s Health Stores, Tralee, and Evergreen Health Foods, Galway, two members of the newly named Health Stores Ireland (formerly IAHS) who made it into the Top 100 Stores in Retail Excellence, Ireland’s annual appraisal of the best of Irish retail.

Food and fun at next year's Go Organic

Tapping into the increasing popularity for festivals, but with a campaigning spirit and a sense of purpose, the inaugural Go Organic Festival will take place at London’s iconic Battersea Park in September 2018.

The event is being staged by Diversified Communications, organiser of the annual Natural & Organic Products Europe.

The launch follows months of discussions with leading brands and associations, including the Soil Association and the Organic Trade Board, and aims to be the biggest consumer marketing platform and celebration ever staged for the increasingly important organic sector.

Carsten Holm, MD of Diversified, thinks the timing of the new event is perfect. He says: “So many people have asked us to do something like this and we believe there is a clear need for a major new event aimed at consumers and families, as well as the trade, which celebrates and promotes organic and brings consumers together with suppliers of organic products.”

The festival will include a large purpose-built indoor area with over 100 exhibitors showing health, lifestyle, beauty and food products. The large outdoor area will provide a host of activities for the whole family, including a festival stage with bands and DJs, a funfair, comedy, celebrities, an organic farm, an organic beer tent, farmer talks, cooking demonstrations by celebrated chefs, and seminars covering key aspects of natural and organic lifestyles.

www.goorganicfestival.co.uk

Vegan market is growing fast

There are now at least half-a-million diehard vegans in the UK, according to the Vegan Society. Around 42% of them are under 34. This means vegan food sales increased by a staggering 1,500% last year.

Read our report on the vegan market

Irish exclusives

The Irish Association of Health Stores, recently rebranded as “Heath Stores Ireland”, is planning a new initiative for next year.

“Health Stores Ireland Select” will incorporate a range of brands and products which will receive group marketing and support as ethically sourced, exclusive products symbolising the core values of the independent health food trade. This carefully chosen range of products will be designed to meet the strictest criteria with regards to ethics, quality and sustainability.

irishhealthstores.com

Heart of the matter

National Cholesterol Month (October) aims to raise funds for HEART UK as well as awareness of the dangers of high cholesterol. The main event of the month is the 100-mile Great Cholesterol Challenge.

www.heartuk.org.uk

Taking the strain with a new probiotics database

A new educational tool for retailers classifies probiotics, documents the best-researched strains, and identifies which strains are recommended for different conditions.

The resource, developed by Optibac Probiotics, is “a non- commercial project”, says Marketing Manager Soraya Janmohamed. “The strains detailed are not limited to those in the OptiBac Probiotics range.

“We feel there are a lot of misunderstandings out there when it comes to probiotics, and are hoping to make life a bit easier for retailers to sift through the information and the various competing messages.”

See the resource at www.probioticsdatabase.co.uk

Read more news in the latest issue of Better Retailing

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