Sales & Marketing - Developing customer loyalty

For the independent health food retailer, sales and marketing opportunities are present in every area of day-to-day business. The benefit you have over your chain-store rivals is individuality: as an independent retailer, you’re not confined to pages and pages of brand guidelines and layout rules dictated by managers from head office who’ve never visited your store.

Of course, it’s important to retain a strong brand and a clear offering – but you have the flexibility and, more importantly, the authority to adapt your offering to suit your community.

By focusing on six key areas, you can develop sales and marketing techniques that will ensure footfall throughout the year, without losing that all-important personal touch.

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