Meet Our Editors and Contributors

Better Retailing Magazine is dedicated to real advice for independent health food & lifestyle stores. A panel of expert contributors bring an abundance of talents to complement our core team of expert authors led by Better Retailing’s editor Alistair Forrest.

Alistair Forrest - Editor of Better Retailing Magazine

Alistair Forrest draws on years of experience as a journalist, editor and author, including 15 years in the natural health sector. Alistair previously edited Health Food Business magazine and is now a published author of historical fiction. His career has included daily newspaper journalism, editing magazines in the health, photographic and travel sectors, and for a decade he was principal of a Public Relations company.

Stuart Jackson - Business Editor of Better Retailing Magazine

Stuart will be remembered by many retailers from his many years writing popular articles and giving seminars on how to improve all aspects of retail business. Stuart is Managing Director of Force of Nature, a specialist consultancy which over the years has provided advice to many health food retailers in our industry. Stuart is also Chairman of Real Foods, Scotland’s largest health food retailer with over 8000 products in store and with a state of the art online business; he lives and breathes health food retailing.

Guest Writers Winter 2019:

Alison Muirhead

Business Development Manager at Soil Association Certification
Promoting organic

Bethany Ramos

Chief Editor at Naturally Healthy News, distributed by Wholesale Health.

Rob Shaw

MD of EMEA at global commerce platform Fluent Commerce.
Touchy-feely retailing

Simon O'Hare

Founder and Managing Director of connectivity specialist Curve IT.

Natalie Babbage

Global LinkQ Director at Kantar’s Worldpanel Division
WHo cares about plastic?

Jacyn Heavens

A former bar owner and founder of Epos Now; Entrepreneur of the Year 2017.

Jurgen Ketel

MD of EMEA branch of customer retention and acquisition company Givex.

Helen Pollitt

Head of Digital at digital marketing agency Avenue Digital

Rachel Dare

Owns Organico at Bantry, Ireland, with her sister Hannah
Blueprint for online success

Catherine Erdly

Founder of retail consultancy Future Retail.
Five factors that can damage cash flow

Andrea Gutierrez-Solana Delgado

Specialist consultant at The Whitehouse Consultancy.

We always like to hear from our readers. Please let us know what you think of Better Retailing Magazine, or tell us if you would like to contribute or if you have a success story you would like to share with other retailers. Just email our editor Alistair Forrest at