Meet Our Editors and Contributors

Better Retailing Magazine is dedicated to real advice for independent health food & lifestyle stores. A panel of expert contributors bring an abundance of talents to complement our core team of expert authors led by Better Retailing’s editor Alistair Forrest.

Alistair Forrest - Editor of Better Retailing Magazine

Alistair Forrest draws on years of experience as a journalist, editor and author, including 15 years in the natural health sector. Alistair previously edited Health Food Business magazine and is now a published author of historical fiction. His career has included daily newspaper journalism, editing magazines in the health, photographic and travel sectors, and for a decade he was principal of a Public Relations company.

Stuart Jackson - Business Editor of Better Retailing Magazine

Stuart will be remembered by many retailers from his many years writing popular articles and giving seminars on how to improve all aspects of retail business. Stuart is Managing Director of Force of Nature, a specialist consultancy which over the years has provided advice to many health food retailers in our industry. Stuart is also Chairman of Real Foods, Scotland’s largest health food retailer with over 8000 products in store and with a state of the art online business; he lives and breathes health food retailing.

Guest Writers Winter 2018:

Rahil Vora

CEO of independent health store chain Revital.
Survival of the fittest

Lee Biggins

Founder and MD of CV-Library, the UK’s fastest growing job site.
Keeping employees engaged

Polly Morgan

Training Manager at Evergreen Healthfoods at Galway, Ireland.
Seven stores brimming with knowledge

Nick East

CEO of ‘retail edge’ software company Zynstra.
Retail Services, 18-19

Alyson Parkes

Research analyst at leading market research company Mintel.
Cornering the meat-free market

Finn Cottle

Responsible for trade development at Soil Association Certification.
Have yourself a merry organic Christmas

Julia Henry

Post-purchase manager at shipment specialist parcelLab.
Making the most of email

Andy Wood

Chairman of data marketing company Go Inspire Insight.
Online & Social Media, 34-35

Steve Richardson

UK and MEA General Manager for ShopperTrak.
Increase Gross Margin, 36-38

Catherine Erdly

Founder of retail consultancy Future Retail.
Maximising gross profit at Christmas

Viviana Spaghetti

Associate Director at The Whitehouse Consultancy.
Legislation Talk, page 42

Steve Hasler

Marketing Consultant to independent retailers.
Quickfire Marketing, page 42

We always like to hear from our readers. Please let us know what you think of Better Retailing Magazine, or tell us if you would like to contribute or if you have a success story you would like to share with other retailers. Just email our editor Alistair Forrest at