Enhance Efficiency - Special Delivery

David Jinks MILT – Head of Public Relations at courier cost comparison site ParcelHero – says Britain’s businesses should prepare themselves for the Uberfication of their deliveries

In April 2014 Josh Mohrer, general manager of Uber in New York launched its new UberRUSH service: he explained the thinking behind its new delivery service succinctly: 'It's an Uber for things.

‘With UberRUSH, your packages travel like a VIP. You get fast messenger pickups and immediate deliveries of the things you need to send,' the firm said.

During 2015 UberRUSH showed its potential for rapid evolution. In New York it remains a courier service largely delivered by people by bike or on foot, but has added a business-to-customer (B2C) option to its services. And UberRUSH has also rapidly expanded, as a vehicle-based delivery service, into San Francisco and Chicago: delivering items from retailers to customers.

As Uber’s founder Travis Kalanick explained in a speech marking the fifth anniversary of Uber in June 2015: ‘Imagine a city where you can choose to live or start a business anywhere you want, because transportation to and from will always be one tap away. And in a world where technology can deliver the ride you need within five minutes wherever you are in the world, just imagine all the other goods and services that you could one day get delivered quickly, safely, with just the single touch of a button.’

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