Insights for Retailers

The coming decade

Consumer research giant Mintel has identified three key trends that will shape the global food, drink, and foodservice industries over the next 10 years:

  • Change, Incorporated: Successful companies will be those that improve the health of the planet and its population.
  • Smart Diets: Technology will enable consumers to construct hyper-individualised approaches to physical and mental health.
  • High-tech Harvests: Consumer trust in food science and technology will strengthen as these become vital tools to save the food supply.

Read the full story here...

UK organic market grew 4.5% in 2019, Soil Association report reveals

Soil Association Certification’s annual Organic Market Report 2020 reveals that the market continued its strong growth in 2019, up 4.5% to reach a record £2.45bn. The UK organic market is on target to hit £2.5bn by the end of 2020.

Around £200m a month is now spent on organic food and drink as the rise of the ‘conscious consumer’ sees shoppers making two more trips to buy organic than they did five years ago.

The report shows growth across all areas, including supermarkets, home delivery, foodservice and independent retail, as demand for organic continues to increase across the UK.

Read the full story here...

From the HFMA Health of the Nation report

Natural products industry gets a health check

Although more people are taking food supplements than ever before, the amount spent on keeping healthy remains low.

That’s the key conclusion of the 2019 Health of the Nation survey, one of the largest of its kind, conducted by the Health Food Manufacturers’ Association (HFMA).

More than 55% of UK adults have started taking supplements since the last survey in 2016, with more than a quarter starting in 2019. The figures show a rise to 69% of the adult population taking food supplements compared with 59% in 2016, 41% on a daily basis.

Read the full story here...

UK’s escalating child health crises

A ‘State of the Nation’ report focusing on child health highlights an escalating obesity crisis and what the UK should do about it.

Presented by Food for Life, a Soil Association initiative to make it normal for Britain’s children to eat healthy, nutritious food, the report spells out a five-point plan aimed at tackling the inter-related crises of climate, nature and health.

“These recommendations highlight the value of real, fresh food, which is often overlooked in the hype around obesity and calories,” says Soil Association CEO Helen Browning (pictured right). “They are attentive to the voices of young people, and I am convinced they will provide vital impetus towards the task of transforming children’s food in England for the better.”

Read the full story here...

Stand by for the vegan backlash

Retailers can expect a ‘vegan backlash’ in which health-conscious shoppers rebel against bandwagon products of questionable nutritional value.

Food consultant Simon Wright, one of several commentators making predictions ahead of Natural and Organic Products Europe 2020, believes health and eco-conscious individuals turning to a vegan diet have seen that too many products are highly processed, of questionable nutritional value, and use unsustainable/unethical ingredients.

Read the full story here...

‘Flexitarian’ diet leads the nation’s changing choices

According to new research, UK shoppers spend £25 a week on vegetarian and vegan products, totalling £1.3bn a year.

Retail shopping app Ubamarket quizzed more than 2,000 UK adults to reveal how dietary trends are reshaping the retail industry.

Read the full story here...

Mintel says it’s no longer good enough just to be meat-free – new products must be healthier

Almost a quarter of new UK food product launches in 2019 were labelled vegan and almost a third of people believe eating less meat makes them healthier.

With sales of meat-free foods set to exceed £1.1 billion by 2024, market research giant Mintel says the nation is hungry for meat-free food. But a senior analyst says companies must be transparent about healthier food.

Over the past two years, the proportion of Brits who have eaten meat-free foods, including meat substitutes and ready meals, has shot up from 50% in 2017 to 65% in 2019. Meanwhile, sales of meat-free foods have grown by an impressive 40% from £582m in 2014 to an estimated £816m in 2019.

Read the full story here...

What kind of health food brands will win this decade?

The winners in the coming decade will be companies that produce products designed to improve important issues in society. Alex Beckett, Associate Director for Mintel Food & Drink, says health, technology and trust will inspire formulations, packaging and marketing in the years to come.

“In the next decade, consumers will be hungry for leadership and demonstrable change on environmental issues, ethical business practices, public health and other important causes,” says Beckett. “Consumers will reward brands that take action and improve important societal issues.

Read the full story here...

How social media has changed retail business

Offering customer service on social media is becoming increasingly important for connecting with customers. With three billion social media users globally and an average 100 minutes a day spent by active users, the dynamics of doing business has changed in the last decade.

According to figures produced by social media training and resource specialist Maybe, social media users grew by 328m between October 2018 and October 2019 (Source: Brandwatch). If an estimated 67% of consumers now use social media networks like Twitter and Facebook to connect with brands and retailers, are you on their wavelength?

Read the full story here...

From the ProVeg report

ProVeg puts the plant milk case

International food awareness organisation ProVeg has produced a 30-page report on the global rise of plant milk, highlighting the reasons for the staggering growth of soya, almond, oat and coconut alternatives.

Of all the plant-based product categories, plant milk has the highest market value and penetration. In the US, in the year leading up to June 2018, sales of plant-based milk rose 9%, while sales of traditional cow’s milk declined 6%, resulting in plant milks accounting for 15% of total milk sales.

Read the full story here...

Shoppers demand the human touch

Shoppers want more face time with staff who can offer a combination of social and functional skills alongside product expertise, the latest report from RetailEXPO (London Olympia April 29-30 2020) has revealed at a time when record numbers of customer-facing UK retail jobs have been axed.

Original research of 2,000 UK consumers in the show’s 2020 Vision report revealed that over 64% of UK consumers say highly skilled store staff that deliver better service and in-depth product information make them more likely to visit a retail store. And 75% of consumers say good customer service encourages them to spend more.

Read the full story here...

Finding positives in last year’s retail sales decline

Retail sales fell for the first time in 25 years last year, marking the first annual sales decline since 1995. The number of big retailers and brands that have faced declining sales or closures on the high street in 2019 mirrors this.

Last year, the Treasury committee called for a review on business rates to make the high street more competitive again. But the solution needs to be more radical than anything offered so far.

Read the full story here...

A diet by any other name?

A poll has revealed the on-off dieting culture is to blame for over 60% of people regaining weight after dieting just for a special event such as a holiday, post-Christmas or a wedding.

With 82% of the country admitting to having been on a diet (87% women, 75% men), and over half (55%) starting one in January, it’s hardly surprising that entering a new decade would be any different.

Read the full story here...

Are millennials the unhealthiest generation in history?

Longer working days, high levels of stress and poor diet are fuelling a health crisis for millions of young people – a fifth of millennials (aged 22-38) report they don’t know how to take care of themselves properly.

A recent study has suggested that despite still being a part of the younger section of society, the millennial generation is actually less healthy than Gen X (40-54) were at the same age. Millennials are often associated with health and fitness trends such as yoga and meditation but have also seen the highest levels of asthma and allergies ever recorded.

Read the full story here...

Read earlier Insights here...