Insights for Retailers

Anticipated growth in organic personal care

The global organic personal care market size is expected to reach $25.1 billion by 2025, exhibiting a 9.5% compound annual growth rate during the forecast period (Grand View Research Inc).

Growing demand for organic and natural hair care, skincare, and cosmetic products is expected to expand market growth over the projected period, including a rise in demand for vegan products.

Demand for environmentally sustainable products and celebrity promotion of veganism will drive this trend, coupled with changing consumer perception toward organic products and animal welfare. Not to mention demand for chemical-free skin and hair care products.

The researchers also note that enhanced skin tone is another contributing factor as organic beauty products are made to provide skin with a better treatment, by using natural-based ingredients and fragrances that do not cause any harm to skin and body.

How bad is the British diet?

New research by has examined how often Britons indulge in poor eating habits. The online pharmacist commissioned an independent survey among more than 2,000 UK adults and discovered:

  • 38% of people eat a ready meal at least once a week. Men (45%) were far more likely than women (33%) to do this.

  • 27% eat fast food on a weekly basis. The figure jumps to 46% among millennials (18-34 year olds).

Read the full story here...

Sports nutrition protein bars lead growth

Sports protein products accounted for 72% of total UK sports nutrition value sales in 2017, with powder being the dominant format (source: Euromonitor). Hectic consumer lifestyles are generating demand for convenient on-the-go formats within sports nutrition, including bars and ready-to-drink products.

These categories were the fastest-growing in the UK sports nutrition market in 2017, with sales rising by 16% and 14%, respectively, in current value terms.

Collagen conundrum

Animal-sourced collagen in so-called beauty food is bucking the current growth trend of plant-based alternatives, says analytics company GlobalData.

The company’s 2017 consumer survey revealed that 57% of consumers worldwide said that collagen is effective in beauty/grooming products, while 45% preferred food as a format for beauty/grooming.

Is worker health the answer to the ‘productivity puzzle’?

While GDP has recovered since the 2008/9 Recession, productivity has more or less flat-lined. This is one of the highlights in a report from the Office for National Statistics (ONS) asking if the economy has recovered 10 years on.

Having shrunk by more than 6% between the first quarter of 2008 and the second quarter of 2009, the UK economy took five years to get back to the size it was before the crisis. The latest data show that the UK economy is now 11% bigger than it was before the Recession, says the report.

A shrinking economy meant many lost their jobs and employers stopped hiring. By the end of 2011, the quarterly unemployment rate reached 8.4%, the highest since 1995.

Read the full story here...

Healthier products are consumers’ priority

European consumers want healthy, nutritious food and they are willing to pay more for it. That’s the headline finding of a trends report by ingredients company Ingredion.

But the same consumers are unhappy with the standard of healthy food and drink available, and are challenging the industry to formulate and manufacture better quality, more nutritious products that also deliver taste and freshness.

The food and drinks industry still needs to earn consumer trust. Not only do they want more information on what their food and drinks contain, but consumers are using technology to closely scrutinise products prior to making buying decisions.

Read the full story here...

Shoppers question what’s natural

Shoppers are becoming suspicious of seeing the word ‘natural’ on product labels, according to a report by Dutch food colouring specialist GNT. The manufacturer says 45% of consumers are suspicious when they see claims of naturalness on product labels.

A research company commissioned by GNT asked more than 5,000 consumers about natural claims on labels and discovered that consumers pay closer attention than ever to what they eat and drink every day. Checking for unwanted ingredients has become routine.

Read the full story here...

Food flavours for balance and harmony

Market intelligence agency Mintel has identified major flavour trends that will influence the products on health store shelves.

Middle Eastern cuisine has become an inspiration for fusion flavours, while ‘less sweet’ desserts featuring ingredients such as olive oil and vinegar are gaining popularity in the US, and functional ingredients are adding colour and flavour to food and drinks in western markets.

Meanwhile, Mintel predicts spice blends, sauces and condiments will introduce diners to emerging international cuisines, while new spin on seasonings and preparation methods will bring meaty flavours to both meat and vegetables alike.

Read the full story here...

Delay in coeliac disease diagnosis risks neurological damage

Coeliac UK, the largest independent charity for people who need to live gluten-free, says that delayed diagnosis of coeliac disease is creating a growing health problem across the UK with undiagnosed patients at risk of suffering with complications of the disease including irreversible neurological damage.

In its 50th anniversary year, the charity is urging health professionals and the general public to take coeliac disease seriously. During its Awareness Week activities (14 - 20 May 2018) Coeliac UK was highlighting the symptoms and emerging evidence relating to previously unknown complications of the autoimmune disease.

Chief executive Sarah Sleet says that even though awareness of coeliac disease has grown, there still exists a perception that the disease is not that serious because it requires a gluten-free diet as its medical treatment.

Read the full story here...

Serious about plastics waste

A group of 60 manufacturers, retailers and trade associations aims to withdraw single-use plastic packaging by 2025 through better design, and make 100% of plastic packaging reusable, recyclable or compostable.

But a firm that specialises in making pallets from recycled plastic warns that consumers need to be assured that their recycling is beneficial.

If plastic is recycled as single-use packaging it merely runs a second risk of going to landfill or into the oceans, whereas re-use as a long-term product negates this risk.

Read the full story here...

Digestive health tops the nutraceutical agenda

The importance of a healthy gut has risen to the top of the nutraceutical industry’s agenda for the first time, a new survey shows.

Speaking ahead of Vitafoods Europe (May 15-17, Palexpo, Geneva), experts have attributed the findings to growing consumer awareness of the importance of healthy gut microbiota and the potential of probiotics.

The organisers of Vitafoods asked 220 nutraceutical industry professionals to choose the three most important health benefit areas for their companies. Nearly a quarter (23%) named digestive health, with the same number identifying general wellbeing and healthy ageing. Another 22% named cardiovascular health, while 21% said immunity was a key area.

Read the full story here...

Food companies ‘need to create a protein buzz’

Insects are a healthy and highly nutritious food source with high protein, fibre, vitamin and mineral content, but too few consumers are aware of the benefits.

That’s the conclusion of Globaldata’s Consumer Associate Analyst Matthew Perry, who points out that cricket flour has twice as much protein as beef, and twice as much iron as spinach.

But 38% of consumers surveyed by Glabaldata are unaware of the ingredient. Perry says insects are also greener and more sustainable alternatives to traditional animal protein sources such as beef, pork and poultry given that they emit fewer greenhouse gasses and require less water and feed to produce.

Read the full story here...

What’s the true cost of crime?

Reported retail crime in the UK stands at £700m. It’s estimated that this costs 1.2% of turnover on average. Add to that 160,000 incidents of violence or abuse against staff and we’d all agree that something has to be done.

A company called Facewatch was at the National Association of Health Stores’ informative lunchtime event at Natural & Organic Products Europe in April to offer a solution.

The Met’s deputy assistant commissioner Mark Simmons has said that his officers won’t bother with looking into crime where the value of damage or item stolen is under £50. Will the police attend a shoplifting report? Probably not, said Nottinghamshire’s Police & Crime Commissioner, Paddy Tipping.

Facewatch chairman Simon Gordon explained his system of real time alerts using facial recognition technology which issues alerts either to a shop or a collective of co-operating high street businesses.

Whether the cost of such a programme is worth it depends on the problems your store is facing.

Can health stores help with migraine?

Migraines affect a whopping 14% of the population – that’s 6m people and new research shows that you may have part of the solution on your shelves.

More than 190,000 migraine attacks every day in the UK are more common in women and are the leading cause of disability among all neurological disorders. Twenty-five million work and school days are lost every year. The financial burden on the UK economy is conservatively estimated at around £3.5bn.

And half of sufferers are unhappy with their current treatment.

A randomised, double-blind, placebo-controlled study using Bio-Kult probiotics in the intervention group has shown a dramatic reduction in the mean frequency of headaches – in chronic migraine by almost half with no change in the placebo group, and a similar result in episodic migraine.

Asthma study may reveal CBD hope

Recent publicity about the true dangers of asthma has highlighted the heavy burden of the common inflammatory disease in adults and children. The number of asthma cases doubled between 1990 and 2015.

According to Asthma UK, 5.4m people receive treatment for the condition, 1.1m of them children – and the UK has one of the highest rates in Europe.

Cannabis biotech company CIITECH was at Natural & Organic Products Europe in April to promote the collaborative work of Prof. Raphael Mechoulam, discoverer of the endocannabidinoid system, and Prof. Francesca Levi-Schaffer, a global expert in asthma research.

The Hebrew University scientists are working towards identifying a possible inhibitory effect of a derivative of cannabidiol (CBD) on allergic airway inflammation. This is expected to reveal significant advances especially for those who are steroid-resistant.

Keep it simple, say Millennials

Health and wellness Millennials are young adults aged between 18 and 35 who aspire to living a healthy life. But they struggle to achieve this because they face so many daily pressures in an increasingly complex world.

According to a summary of consumer trends research by Nature’s Bounty, presented at Natural & Organic Products Europe 2018, these people are looking for a trusted, credible brand with simple solutions offering effective, easy-to-use products.

Read the full story here...

GDPR deadline looms – help for small stores

Many companies are behind schedule to achieve Global Data Protection Regulation (GDPR) compliance by the looming May 25 deadline. Around 40% of companies only expect to achieve compliance with the regulation after the deadline.

That’s the finding of a major survey sponsored by international law firm McDermott Will & Emery and carried out by the Ponemon Institute.

Read the full story here...

12% of Brits follow meat-free diet – The Grocer

Research carried out for The Grocer magazine indicates that 12% of the UK population follows a meat-free diet. Young people continue to drive the trend, according to the Harris Interactive research among 2,000 consumers.

The figures show that 7.8m people have given up meat, with 3.9m identifying as vegetarian, a three-fold rise since 2012. Interestingly, 25% of those surveyed said they were thinking of giving up meat in the next year.

Animal welfare concerns and the ethics of the meat industry were cited as key factors, as well as dietary considerations.

The full report is available here (subscription required).

The majority of US consumers prefer the term 'plant-based' to 'vegan', according to a US-wide survey by food development specialist Mattson. Many consumers see veganism as associated with animal rights and environmental activism, while they see 'plant-based' as a positive dietary option.

Visitors form a queue to meet Dr Rangan Chatterjee on the Viridian stand at Natural & Organic Products Europe.

How health stores and the NHS can work together

Viridian is spearheading a drive to link the work of UK health food stores with NHS services.

Following the recent Jack Noah Memorial Lecture at the Health Food Institute by Dr Rupy Aujla and the visit of TV personality Dr Rangan Chatterjee to Natural & Organic Products Europe, Viridian MD Cheryl Thallon is calling for a joint mission to promote “lifestyle medicine”.

“I envisage a training event where Drs Chatterjee and Aujla pool their expertise and create a set of approved protocols that health food stores can sign up to, giving all GPs the confidence to send their patients for a dose of lifestyle medicine for 90 days, prior to a further visit to the GP to reassess,” says Thallon.

She will reveal full details in an article in the Summer issue of Better Retailing Magazine.

Meanwhile, you can view her interview with Dr Chatterjee and Patrick Holford here.

It’s getting healthier, say analysts

More people are buying vegetarian, free-from and organic food as the healthy eating trend gathers pace.

That’s the view of big data and technology expert IRI which has surveyed European shoppers.

People are paying more attention to their health as the healthy eating trend gathers pace, according to IRI. More than two thirds (72%) of shoppers in the UK are buying healthy food – with less salt, sugar, fat or calories.

Read the full story here...

Read earlier Insights here...