How to improve on the 7% spike in organic sales we saw last September

In 2018, retailers, consumers and businesses got involved with demonstrations, talks, sales offers and social media during Organic September. More than 200 independent retailers took part in Organic September Saturday. This all led to a 7% spike in sales of organic during that month.

The Soil Association has announced plans to beat that figure this year and show consumers the positive impact organic can have on the planet.

From the food we eat, to the beauty products we use and the clothes we wear, going organic has a positive impact on our planet. We’re in a climate emergency and this Organic September will show how choosing organic is a simple but powerful form of direct action:

  • Studies have shown that wildlife is 50% more abundant on organic farms because of the complete absence of manufactured herbicides and the severely restricted use of pesticides.
  • A recent study found that if all of Europe used farming techniques like organic, it would remove the use of 380,000 tonnes of pesticides a year – the weight of nearly 30,000 double decker buses!
  • If all UK farming was converted to organic, at least 1.3 million tonnes of carbon would be taken up by the soil each year - the equivalent of taking nearly a million cars off the road
  • Over 50% of the clothes sold in the UK are made of cotton, but not all cotton is created equal. Organic cotton requires 62% less energy to produce, and results in 46% less greenhouse gas emissions than its conventionally grown counterpart.

It’s completely FREE to take part in Organic September and all businesses taking part will be given a toolkit of materials, both print and digital, to help support their Organic September activity, whether or not they are certified by the Soil Association.

Here’s what’s happening this year:

  • 14 September – Organic September Saturday, a day dedicated to independent retailers, who will open their doors and offer samples, tastings and talks to showcase organic.
  • 9-14 September – Organic Beauty and Wellbeing Week, including panel discussions, workshops, demos and a pop-up shop on 12 September at a location to be confirmed.
  • With sustainability campaigners Hubbub, Soil Association Certification will be raising awareness of the impact of the fashion industry and the huge use of water in cotton production.
  • Offers and activities in supermarkets, indie retailers and online throughout the whole month

Independent retailers can order their POS toolkit here.

Read more Insights here...