Business Development - Guerrilla attacks: The pop-up route to increased sales

Some health food retailers, especially those with cafés, increase their sales by operating pop-ups. We look at two examples that may inspire lateral thinking to grow your business.

The pop-up phenomenon is mainly driven by restaurants and chefs who want to take their wares to the streets, but there’s no reason why Britain’s health food specialists shouldn’t leap on the bandwagon.

Pop-ups appear in unexpected places, from empty shops to markets and festivals, for a limited time – a few hours to several days or even weeks.

Sometimes they are merely an extension of an existing business reaching out to new customers, or they may operate as support for a charity, or they are part of a wider community collective of like-minded business people.

Login or Register to read the rest of this article...

Read more articles from our latest issue...