Sales & Marketing - The high-tech high street

The Barclays New Retail Reality report reveals that shoppers are surprisingly optimistic about the future of British retail post-Brexit. They want more independent stores on the high street and they want more in-store technologies to help them choose their purchases.

The enduring role of the British high street is revealed in new research by Barclays, with two-thirds of shoppers still preferring to view products in person before buying.

As the retail sector prepares for the impact of Brexit, The Barclays New Retail Reality report uncovers a desire for a new form of high street that is more diverse and makes better use of technology, while revealing that two-thirds of the UK population want the government to prioritise the protection of British retailers and goods in Brexit negotiations.

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